Investors are more often targeting quickly growing companies
Businesses seeking growth equity are generally looking to expand their products or services into new geographies, appeal to a different customer base or are looking to enhance their operational setup. Quite often, investors seek only a minority stake in the company therefore, an appealling proposition to owners looking to retain some form of control over the company. Further benefits of taking on growth equity is the possibility of tapping into the wider network and connections of a typical growth investor. A recent pitchbook report confirmed that “Private Equity firms are more often targeting quickly growing companies” but are also “expecting a higher percentage of target companies to grow quickly”.
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