“the best way of learning about anything is by doing” Richard Branson
The test of character and lessons learnt from bootstrapping a business are priceless. Qualities, which can be put to use just as effectively as the business reaches the growth stage. Cost control is by far one of the most important skills required when bootstrapping. Expenditure can easily spiral out of control when testing the marketplace for a product or service fit. Getting traction from marketing or PR campaigns which come with a hefty price tag are a nice to have, but are an unlikely fit within a tight cost control environment. This is when entrepreneurial skills really kick in, by finding novel ways of making the same impact but with a minimal, or even zero, effect on expenditure. In the words of Richard Branson “the best way of learning about anything is by doing”.
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